Learn the HTML basics that help search engines find and understand a page: the head essentials, real headings and text, crawlable links, images, clean URLs, mobile and speed basics, and how JavaScript can hide content. Includes a crawler's-view lab, a URL checker, and a live HTML SEO basics checker with a messy and a fixed page.
Learn how to write page titles that search engines understand and people want to click: matching search intent, placing keywords naturally, choosing patterns for different page types, handling brand names and separators, avoiding stuffing and clickbait, and knowing why search engines sometimes rewrite titles. Includes a title builder, a title duel quiz, and a site-wide title audit.